Five Ways To Maximise Your Email Efficiency

Five Ways To Maximise Your Email Efficiency

Email has become THE way to communicate for business, as well as still being very popular for personal messaging even with the onslaught from social media and messaging apps via smartphone.

So, here are 5 things that you might not know that could make your emailing more efficient whatever the reason for sending.

 

Weekends are the best days to send

You might fall into the trap of sending personal emails whilst at work or in the evening – research shows that these just aren’t very effective at cutting through the work commitments of the receiver. Additionally if you are sending work emails, the same problem gets in your way – you’re just not the priority at that particular moment in time.

So send your emails at the weekend – they are less likely to receive an immediate response but more likely to receive a response within 24 hours. If you don’t want to be thinking about work at the weekend take a look at email software that will allow you to schedule when you send the emails.

 

 

 

Outside of working hours are still good times to send though

The work is more important obstacle remains true at all times, but if the weekend isn’t possible or appropriate to send an email consider sending before or after typical working hours. Research shows that before work hours (6am-7am is particularly good) you are more likely to get a response quickly. After hour sending tends to improve response rates, but most are the following morning.

 

 

 

The subject line doesn’t seem to make a difference

There is a split here between personal & professional emails. The likelihood of a personal email being opened or ignored based on the subject line is low, it’s more likely that they just don’t like you. The impact on professional emails is also low, but words such as ‘steps’ ‘campaign’ & ‘next’ seem to improve open rates.

 

 

 

Use the CC function wisely

Studies have shown that copying in other recipients rather than sending to multiple people improves the response rate from the single ‘to’ person. The theory is that if the main recipient sees that there a multiple people copied in, they feel more responsible in making a reply. Certainly one for a spot of tactical and political consideration to decide who the main recipient should be…!

 

 

Follow-up quickly

Most people will wait a few days before sending another email to follow up. Given that 90% of emails are opened within 24 hours of sending, a follow-up email sent 24 hours later than the original increases your open rate by 21%. If someone hasn’t opened your email within 48 hours there’s barely any more likelihood of them opening it after 72 hours, so follow up the next day.

 

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